This book will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization. This book provides the following benefits: Organizations know they need to leverage AI but they need the described proven roadmap to enable this journey. This book identifies common pitfalls that businesses run into when adopting AI and describes how to avoid them. Enables organizations to get a handle on their data (one of their most valuable assets) which is typically not well organized and scattered throughout different parts of the business. Describes, at a high level, how to build and manage AI models which is different than traditional application code practices. Covers the challenges and best practices of using AI at scale in a production environment. Applies automated testing methodologies to AI models to ensure quality improves with each iteration

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Jordan Belfort, immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street, reveals the step by step sales and persuasion system proven to turn anyone into a sales closing, money earning rock star.

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Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of ‘everyday consumers’ that can have a large impact. In Influencer Marketing For Dummies, you’ll find out how to market to those who rock social media–and, subsequently, grow your brand

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Learn the manipulator’s game, so they can’t play it with you. Identifying covert emotional manipulation is tricky. You sense something is wrong, but you can’t quite put your finger on the problem. This powerful book will reveal to you if manipulation is at play in your relationships. It will open your eyes. You will learn thirty tactics manipulators use to get what they want. You will also learn to spot the warning signs within yourself that expose covert manipulation is taking place, even if you can’t identify the specific tactics being used. This book is geared toward romantic relationships, including those involving a pathological partner. Even so, many of the manipulation tactics are the same as those used by family members, coworkers, friends and others. Covert emotional manipulation tactics are underhanded methods of control. Emotional manipulation methodically wears down your self-worth and damages your trust in your own perceptions. It can make you unwittingly compromise your personal boundaries and lose your self-respect, and even lead to a warped concept of yourself and of reality. With your defenses weakened or completely disarmed in this manner, you are left even more vulnerable to further manipulation and psychological harm. Empower yourself and get your life back!

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There are laws of nature, so why shouldn’t there be laws of marketing? Al Ries and Jack Trout–the world-renowned marketing consultants–note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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