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This book will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization. This book provides the following benefits: Organizations know they need to leverage AI but they need the described proven roadmap to enable this journey. This book identifies common pitfalls that businesses run into when adopting AI and describes how to avoid them. Enables organizations to get a handle on their data (one of their most valuable assets) which is typically not well organized and scattered throughout different parts of the business. Describes, at a high level, how to build and manage AI models which is different than traditional application code practices. Covers the challenges and best practices of using AI at scale in a production environment. Applies automated testing methodologies to AI models to ensure quality improves with each iteration

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We hear about it in the news, read about it in books, and even hear about it on the television. We have put a lot of negative connotations along with the idea of manipulation, which means that a lot of people are going to stay away from it and that they will miss out on a lot of great opportunities in their lives. This guidebook is going to spend some time talking about manipulation and how you can use it to see some of the best results in changing your life and getting what you want.

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Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting – from Trump and the Brexit debate to companies that tell us ‘your call is important to us’. How did we get to a place where bullshit is not just rife but apparently so effective that it’s become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.

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