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Presents the dramatic rise and fall of the ridesharing company, from its pitched battles with taxi unions and the company’s toxic internal culture to the 2017 boardroom coup that ousted its CEO.

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We hear about it in the news, read about it in books, and even hear about it on the television. We have put a lot of negative connotations along with the idea of manipulation, which means that a lot of people are going to stay away from it and that they will miss out on a lot of great opportunities in their lives. This guidebook is going to spend some time talking about manipulation and how you can use it to see some of the best results in changing your life and getting what you want.

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Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting – from Trump and the Brexit debate to companies that tell us ‘your call is important to us’. How did we get to a place where bullshit is not just rife but apparently so effective that it’s become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.

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