The post Linchpin (Læst) appeared first on Peter Packroff.

Seth Godin calls for end of mass marketing and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values. A celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard.

The post We are all weird (Læst) appeared first on Peter Packroff.

According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it’s easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes–and created shortage of people to lead them. This is the growth industry of our time. Tribes (the book) will help you understand exactly what’s at stake, and why you can and should lead a tribe of your own.

The post Tribes (Læst) appeared first on Peter Packroff.

The post Purple cow (På læselisten) appeared first on Peter Packroff.